When it comes to sex products, consumers want the best standards in quality, and BIOGLIDE is no exception. 100% natural and vegan, BIOGLIDE® has been specially developed as a gentle aid to vaginal lubrication and to soothe complaints in the genital area so that users can once more enjoy pain-free sex. JOYDIVISION was founded in 1994. They were the creators of the first ever 100 % natural lubricant (BIOGLIDE) and Europe's most popular lubricant brand (AQUAGLIDE). Their passion lies in the production of sensually erotic lifestyle products that meet the highest quality standards.